Fashion News, Uncategorized


After the departure of controversial CEO Mike Jeffries and amid flagging sales, Abercrombie & Fitch revamp it’s brand image. The second quarter of 2016 saw sales slide by 4 percent.

On Thursday, the brand unveiled its latest step towards a “redefined brand identity” with a holiday ad campaign. The tagline “This Is Abercrombie & Fitch,” openes their new video where they want to proclaim that “people have a lot to say about us. They think they’ve got us figured out”.The brand debuted a new look with a fresh ad compaign.

The company has also deleted all former content on its Instagram account.We will see if these efforts and new directions can turn things around .

by  Tyler Mccall



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s