London-based fashion designer Jonathan Saunders is to become chief creative officer at New York label Diane von Furstenberg. The announcement comes five months after the Scottish designer closed the eponymous label he set up in 2003, citing personal reasons.
As both the designer and the label champion colour and print and have an aesthetic that speaks directly to grownup women with cash, and sometimes curves the news makes creative sense. Von Furstenberg, who remains as chair of the brand, stated: “Jonathan’s extraordinary passion for colours and prints, his effortless designs and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future. I could not have found a cooler, more intelligent designer.” Saunders, meanwhile, said he was “thrilled”, and noted that “the spirit with which this brand was founded is incredibly relevant today”.