H&M Shoppers are Freaking Out Over its Latest High-Fashion Partnership

FLORENCE, ITALY - NOVEMBER 05: The store is emptied by customers during the H&M during the Balmain For H&M Collection Launch near Piazza della Signoria on November 5, 2015 in Florence, Italy.  (Photo by Laura Lezza/Getty Images)
FLORENCE, ITALY – NOVEMBER 05: The store is emptied by customers during the H&M during the Balmain For H&M Collection Launch near Piazza della Signoria on November 5, 2015 in Florence, Italy. (Photo by Laura Lezza/Getty Images)

The fight for faux-fur jackets

Fast-fashion retailer H&M’s collection with French luxury brand Balmain has led to a ruckus at retail stores, a crashed website, and price gouging on eBay’s website—all in the first day of the line’s launch.

The collection, which debuted on the runway last month in New York, is available in around 250 stores globally as well as online starting Thursday. The launch led to long lines at H&M’s stores, where scuffles broke out as shoppers clamored to scoop up $129 leather and faux fur jackets and $599 beaded velvet dresses. To witness the scenes at various stores, Gawker has complied a colorful collection of videos of how Balmain’s H&M debut was received.

Earlier Thursday, H&M’s website failed to load as it too was overwhelmed, which the retailer attributed to high interest in the new collection. The company’s website is running smoothly again.

see more on: http://www.fortune.com

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